I recently heard the #NoFilter initiative by Vicco group and Big FM, and it left me quite impressed. The campaign communicates the underlying message of Ayurveda as a viable alternative to any chemical-based cosmetic creams or medicines. And unlike other skincare creams it only focuses on having beautiful, shiny and healthy skin. Along with giving the necessary confidence to feel good about our skin complexion and challenging the youth to upload their #Nofilter pictures on their social media. Its time we rethink about what is real beauty- the one with filters or unfiltered.
Do you remember the Vicco Turmeric jingle-“Vicco Turmeric, nahi cosmetic, Vicco turmeric ayurvedic cream”. It took me on a nostalgic trip to my teens when my mother gave me this on getting my first pimple.
What is real beauty?
The advertisement left me thinking to the true meaning of what is real beauty. Is it what we really think it is?
For ages, we women have been fed with pre-conceived notions of what is a real beauty. From cartoons to stories, from Bollywood to real life, it always showed perfection. Someone tall, with long shiny hair, beautiful fair skin, skinny legs, body curves all at the right places was perceived to be beautiful. It also led women and young girls to believe that there can only be this one kind of beauty, which eventually shattered their dreams and self-confidence.
Filters and Beauty on Social Media
To add to more to it, came the social media era, where sharing cool pictures, beautiful places and pretty self-became a fad. In order to get likes, comments and appreciations we often use various beauty filters to make our pictures look gorgeous. But have you ever thought if that’s really worth it?
Instead, why don’t we encourage the idea of real beauty by encouraging women to redefine beauty ideals and reveal their true selves? Instead of looking for picture-perfect via filters, why not look forward to having healthy skin. Let’s start the coming new year by redefining the meaning of beauty- our own kind of beautiful with #NoFilter.
My journey to find my confidence
I have been a normal girl with a normal Indian skin tone. I too have faced a lot of insecurity and low self-confidence while growing up due to my skin colour and texture. During family functions, I was often compared with other girls in the family basis their beauty or skin colour. Until I was 21 and landed in my management college with good grades, I wasn’t confident in my skin.
With time and lots of positive things coming my way, I gained confidence in my oily and sensitive skin. I then learnt that beauty is more of what we think and believe and not what others perceives it to be. Then on, my complete focus was to maintain healthy and blemish-free skin. I often used homemade face packs made from gram flour, curd and turmeric. Until I was re-introduced to Vicco Turmeric Ayurvedic Cream, which is known to have turmeric and sandalwood. We all know the benefits of turmeric on our skin, it is used for generations to get that healthy skin with a golden glow. That’s one of the reasons, it is used during wedding rituals also.
Vicco Turmeric Cream is indeed one of the best natural remedies for most skin problems. It is trusted for generations as it helps to remove blackheads, fade spots and pimple marks. So let’s forget all the filters and get our own Natural Beauty Filter.